Seven Seven Seven was born from my time in Edinburgh, a city that quietly stole my heart.

I spent four years surrounded by its enchanting beauty and rich European architecture. What struck me most were the small details, things most people overlook, like the design of an old drain cover or the curve of a brass door handle. Everything felt intentional, crafted with care. That’s when I realised: beauty isn’t reserved for the grand or the obvious. It lives in the little things, too.

That idea stayed with me. And it became the foundation for this brand.

Seven Seven Seven is my way of honouring that philosophy- through jewellery that’s elegant, thoughtful, and timeless. Each piece is crafted to reflect the same quiet artistry I fell in love with. Designed to be worn every day, but to feel special every time.

— Kashvi Mehra